Lovesac announced its limited edition collaboration with women's fashion trendsetter, alice + olivia.
STAMFORD, Conn. — The Lovesac Co., the home furnishing brand known for its modular Sactionals, has partnered with fashion company, Alice + Olivia, for two limited-edition covers designed by Stacey Bendet. The company’s CitySac and Squattoman covers will be sold in Lovesac showrooms and on Lovesac.com and in select Alice + Olivia boutiques.
In keeping with aAlice + Olivia’s women’s fashion origins, the pieces will be shown during this season’s NYFW Presentation.
“Alongside Alice + Olivia, we’re hoping to help consumers bring runway fashion into their homes, in a comfortable and sustainable way. Just like an Alice + Olivia dress stands out from the crowd, our Stacey Bendet-designed Sac Covers will offer an expressive accent piece for virtually any living room” said Shawn Nelson, Lovesac founder and CEO.
“Our brands share the same entrepreneurial spirit, passion for fun and unique products, and a desire to help customers reduce their carbon footprint. For Lovesac, this means designing products that are built to last a lifetime and working towards our mission of zero waste and zero emissions by 2040.”
The Sassy Stace pattern brings maximalism to owners’ homes. The Flower Garden cover likewise brings a splash of color and texture to any living area.
Compatible with any existing Lovesac CitySac and Squattoman inserts, the brand’s changeable, washable covers offer the opportunity for customers to tailor their space to fit their current aesthetic and changing design needs.
Both patterns will be available as limited edition covers for the Lovesac CitySac and Squattoman styles. The Sassy Stace CitySac cover is $1,150, Flower Garden CitySac cover is $750, Sassy Stace Squattoman cover is $350, and the Flower Garden Squattoman cover is $250.
“We designed this Lovesac collaboration using our favorite prints to create something fun and unexpected for the home or office. The floral print is from our fall 22 collection, and the rainbow Stace Face is the icon of our brand. We chose prints that are meant to bring a pop of whimsy and happiness to your home or home office environment,” says Stacey Bendet, CEO and founder of Alice + Olivia.
A custom designed Lovesac Mobile Concierge will showcase the iconic pattern as it brings unique consumer experiences to life across Manhattan beginning Sept. 7.
Jean Marie Layton is senior editor for upholstery at Furniture Today. A design and furniture aficionado, she has worked as a writer/editor in industry and non-profits, in academic administration and in retail furniture sales. She pursued a master’s degree in the history of design at Parsons/Cooper-Hewitt and has a BA in history from Mount Holyoke College and an MA in liberal arts from Stanford University. Reach out to Jean Marie with your story ideas, tips and more at jlayton@furnituretoday.com
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